• Why should online publishers care about branded RSS Readers?
  
  
• Does it still make sense to provide a branded RSS Reader, especially with the wide adoption RSS is getting through Internet Explorer 7?
  
  
• What kind of value can publishers bring to RSS Readers?
  
  
• How can online media enhance the user experience through third-party content via RSS?
  
  
• Is visitor ownership still a possibility, or are services like MyYahoo! owning the game? How can online media compete?
  
  
• How can small businesses compete with large portals and large media sites?
  
  
• Does syndicating your content via RSS mean that you're giving up content?
  
  
• Is RSS becoming a significant traffic driver?
  
  
• How can companies profit from pulling together relevant content on a specific topic from third-party sources?
  
  
• Is there a difference in how summary and full-text feeds drive visitors to your website? When to use which?
  
  
• Best practices for re-publishing third-party content on your website
  
  
• Can you put ads next to re-published RSS content on your site? How to do it?

Click here to listen to the interview [MP3; 14 min.]

NewsGator is one of the leaders in the Enterprise RSS space, a provider of top-breed RSS Readers and also a branded RSS Reader vendor.

So, you can imagine we had alot to cover.

In part 1 of the interview, find out about how Windows Vista and Internet Explorer are changing the RSS landscape ...

• How are Vista and Internet Explorer changing the world of RSS marketing and RSS content consumption?
  
  
• How much and how quickly will they make an impact?
  
  
• Are they really the game changer every marketer expects them to be?
  
  
• What changes can we expect?
  
  
• How can marketers take advantage of the advances Vista offers for RSS?

Click here to listen to the interview [MP3; 8 min.]

If you're in Boston or are coming to the conference, drop me a note.

I'll be speaking on RSS and other new internet marketing media, together with Scott Voight of Silverpop.

If you're at the conference, definetly reserve the Monday 3 PM slot to come hear us. The last presentation we did together with Scott in London was a huge hit, and we promise not to dissapoint:)

These and other practical questions are all revealed in the 2nd part of the RSS interview with Bryan Eisenberg. Without doubt, this is one of the best and most practical RSS marketing interviews we've done so far.

In part 1 of the Bryan Eisenberg RSS interview we focused on how the GrokDotCom.com is going beyond traditional RSS Radars by employing intelligent content aggregation tools, instead of relying just on contextual filtering, and what kind of results they are achieving.

In part 2 of the interview we move beyond RSS Radars to their overall RSS marketing strategy.

In this interview find out about ...

1. How RSS subscribers are different from e-mail subscribers and why?

2. How to sell products through content-rich RSS feeds?

3. Do RSS subscribers mind seeing product promotions in your feeds?

4. When to publish your latest RSS content to get the most links from other websites and most readership?

5. What's the right RSS publishing frequency for promotional content?

6. Why branding your RSS feed is important and how to do it?

Click here to listen to the MP3 file [8:33 minutes; 2 MB]

Sorry guys, and thank you for the heads up.

1. Product Discussions
Most Amazon.com product discussions are now available also as RSS feeds. An excellent way of keeping track of the conversations surrounding your favorite products, and certainly something more websites should implement ... especially those that provide content that people are pashionate about.

The first one that comes to mind is TV.com and their community show reviews.

2. Customer Reviews by Author
Like a product reviewer? Subscribe to their Amazon.com reviews RSS feed.

I'm sure most of you have heard of Bryan Eisenberg before. Bryan is the leading worldwide authority on internet marketing optimization and website persuasion architecture. He was also one of the few marketers that got on the RSS Marketing bandwagon early on.

Recently, Bryan started exploring RSS Radars as a tool to increase the traffic to their optimization portal GrokDotCom.com, increase visitor loyalty, position the website as the key news source for internet optimization ... and naturally facilitate online sales of their books and consulting services. Take a look here.

But while most RSS Radars are based on contextually filtering content from selected third-party RSS feeds, the GrokDotCom.com RSS Radars go far beyond anything else we have seen on the market so far.

Instead of relying only on contextual content filtering to select the most relevant third-party content, they are employing a number of additional filters, such as the amount of linkage the story is receiving, source relevance and credibility, and so on ... and they're calling it a discovery engine.

• What are their RSS Radar marketing goals?
• How their RSS Radar is different from what you can generally see online?
• What concrete results are they achieving?
• What you can learn from their RSS marketing?

All of these answers, and more, available in the audio interview.

Click here to listen to the MP3 file [14 minutes; 3 MB]