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How To Pick Top Paying Adsense Keywords
Knowing how to find the
best top paying Adsense keywords for use in your Adsense ads is not a straightforward
process. Finding and implementing high profit, low competition Adsense keywords in your ads really is the trick for making Adsense payoff big.
After I had tried several things to
pick top paying Adsense keywords, I wrote down this process that
should yield top paying, profitable, low competition keywords for Adsense ads.
This process is not perfect, but when you analyze it and try it for yourself, you can see that it makes sense. Adsense that is. :)
Research
some potentially profitable keywords for your niche that have a high CPC value. To do this,
first find your keywords using the Google Adwords keyword tool or
another tool that will give you niche specific lists of keywords. Save
those keywords into a spreadsheet program as a csv file. Copy and paste
those keywords into Google's Traffic Estimator (you will need an
Adwords account). The traffic estimator will give you the estimated
clicks per day and the average cost per click (CPC) for each keyword.
Copy and paste this information back into your spreadsheet file for later reference.
Multiply the average CPC by 30% to get an estimate of your maximum earnings
per click. The higher the average CPC, the more likely the CPC for the
2nd - 8th positions are high as well. You want this higher average CPC
to start because if the CPC starts to drop off significantly after the
3rd position, your chance of getting high click earnings as an Adsense
publisher will be diminished.
I use a tool called Adwords Accelerator
to help with estimating the 1st - 8th position CPC values. This tool
will estimate the CPCs for each position and allow you to see how much
the CPCs drop off after the first position. This dramatically helps
your analysis for picking the most profitable keywords.
If the CPC values stay close to the each other and to the value of the
first position, then you will more than likely have a profitable
keyword.
Now determine which Adsense ads occupy which positions. You can do
this by searching on Google for your keyword and looking to see which
Adsense ads are generated in the search results and in which order they are. Another way to estimate this is to use the Adwords
Accelerator tool. It has a feature whereby Adwords ads are dynamically
displayed for a given keyword you input into the tool to check. If the
Adwords advertiser has used "Adwords for Content" in his advertising,
these ads will be the Adsense ads someone else is displaying on their
website.
Compare the ads you found in step 4 to the results of using the
keyword check function at the website http://www.adsensecheck.com. If
the advertisers you find by doing this closely match those you found in
step 4, you will more than likely have picked a top paying Adsense keyword.
If the advertisers are not he same, then the advertiser is
possibly not using the "Adwords for Content" mode of advertising in his
campaigns. This means that the keyword may not be the basis for the
Adsense ads and may not be profitable.
Now you must get the traffic. If you decide to get traffic using
the Adwords approach, then just use the keywords in your Adsense ads
that scored well from the above evaluation. Then, use lower cost per
click keywords in your Adwords ads. The difference between the earnings
from the click you get on your Adsense word from the cost of the click
you pay on your Adwords word will be your profit.
If you are planning to use search engine optimization techniques
to get traffic to the website where your ads are, make sure the
keywords you choose have the highest KEI possible. KEI is the ratio of
the number of searches for a keyword to the number of competing sites
having the keyword. The combination of a high KEI and a high score from
the above evaluation will yield the best profit results.
