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  Pay-Per-Click Marketing

When I think of Pay Per Click Marketing, I think of a marketing strategy that has two different sides - one where you pay for published ads and one where you get paid for publishing ads. Somebody is always paying for the click, whether it is you clicking on someone's ad or another person clicking on your ad. Pay Per Click depends on how you look at who is paying.

If you use Google to search the internet then you may find that your search results include "Sponsored Links" (on the right hand side of the search results page). If you click on any of the Sponsored links, the advertiser that placed the ad you clicked must pay Google for that click. If the advertiser is you, you are the one that pays. The price that you would pay depends on how much you have bid on the keywords used to generate the ad. This marketing tactic is called Google Adwords.

In addition to the ads being displayed with the search results, Google allows owners of websites and Blogs to display the same ads as contextual ads. Contextual refers to content that relates to the subject of your web page. This tactic is called Google Adsense. Each time a visitor clicks on an ad Google pays the owner of the website for that click. If you have traffic going to your web site and you display the Google Adsense Ads on a page and someone clicks an ad, you make money.

Note that Google Adwords and Google Adsense compliment each other and are in fact to a given person, the inverse of each other.

Google Adsense is a good way to make an "automatic" recurring income. Automatic assuming your ads are getting the clicks and generating the income you expect. Some tweaking of the ad placement, colors, etc. may be neccessary for optimization. When a Google Adsense ad on your site is clicked, both you and Google make a split percentage of the total of the bid price for the keyword that the ad was displayed and clicked for. The How To Make Money With Google Adsense page on this site will inform you how to make the most of having Adsense ads on your site for generating an automatic income.

Other types of ads that are gaining popularity are Chitika ads. Chitika ads are called eminimalls because they display a picture and a description of the product, the best deals and a search feature. If you want to display Google Adsense ads and Chitika ads on the same web page, Google requires specific modifications to the Chitika ads. These rules and other tips and ideas for using Chitika ads can be found on my Chitika Ads page.

Both Yahoo and Microsoft are in beta right now with their own equivalent to Google Adsense. The Yahoo ad network is called Yahoo Publisher Network (YPN) and Microsoft's network is called Adcenter. I have not tried these networks out yet, but I may find myself doing that if I find that ad clicks yield a higher amount or percentage to the web site publisher.

There are several other networks for pay per click advertising available to try as well. Some of these would be RevenuePilot, Bidclix, CBclicks, Adsclick and Bidvertiser. I am sure there are even more than this. If you are interested, search them out and see if they fit for your own website's use.

The search engine optimizing manager is accountable to increase the recurring income from Adsense ads by having first-rate pay per click management.  Affiliate money can be earned by joining an affiliate marketing network where affiliates and big corporate merchandisers communicate directly for promoting their affiliate programs successfully. The affiliate marketing service is provided by the various service providers for the affiliate partners as well as the ad publishers. The most effective pay per click strategy creates or improves the traffic of the certain websites for increased profitability. An SEO manager employs all the strategic tools of ppc to increase the revenues of the internet advertisers.