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On Page Search Engine Optimization
If you wish your website to achieve a level of success, you would have
to generate a consistently high volume of traffic for it.
Traffic, or the number of users who get to visit your website, is one
of the primary goals you should keep in mind when building your
website. The best laid plans can come to ruin without a vital
component, after all, and the best made website would just be useless
without people who know that it exists.
It is a well known fact that 80% of the traffic that you will be able
to generate for your website would come from the search engines.
People resort to these search engines when they want to find the
information they need. If you want to get a large share of the
search engine market, you have to design your website and its
operations in such a way that would be inviting for the search engine
crawlers.
This process of arranging your website for maximum search engine
friendliness has evolved into a science that is now known as search
engine optimization, or SEO. Today, a lot of SEO professionals
peddle their trade for webmasters who wish to attain a higher search
engine position for their websites.
But you don�t have to hire an SEO professional right away. There
are two kinds of SEO techniques: off page and on page. On
page SEO includes all the adjustments and tweaks you could do on your
web pages themselves so that they may be more enticing or the search
engine crawlers. Off page SEO includes the other things you could
do to optimize your website or the search engines.
Below are some steps you could take to optimize your own website for
the search engines. These are on page strategies. Consider
this information as a Do It Yourself guide for on page search engine
optimization.
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Following these tactics would give you a boost on your search engine
ranking, which in turn would give you more visitors for your
website. Supplement these studies with off page SEO techniques,
and you will virtually guarantee yourself a fighting chance to compete
with the websites that appear on the top 10 spots in search engine
results pertaining to the subject of your website.
* Know the value of keywords. Keywords are the usual words or
phrases that people use in their search engine queries. You have
to find the set of keywords that are relevant to the subject matter of
your website. This would allow you to embed on your website the
said keywords so that the search engine crawlers would fetch your pages
every time there is a relevant query. To help you choose the
right keywords, you could use the free keyword suggestion tools at Overture.com and Google.com's Adwords Keyword Tool.
* Strategically place your selected keywords throughout your
content. Try to attain a keyword density level of 2 to 4 percent
without compromising the structural integrity of the information you
want to share. This would mean that the keywords should be mentioned at
2 to 4 times for every 100 words of content. Make sure that
your keywords can be found on the title of your content, twice on the
first paragraph, and at least once every paragraph thereafter.
* Use the keywords on your ALT tags. ALT tags are the texts that
appear every time the cursor passes through an image on your
page.
* Include the keywords on your META tags. This would require a
little knowledge of HTML. You would have to edit your website�s
source code for this. META tags don�t have a bearing on the
appearance of your website. They are just meant as identifiers
for the benefit of the search engine crawlers whenever they attempt to
fetch your web pages.
* Regularly update your content. Search engines promote the
building of quality websites with quality content, and to ensure this,
they reward websites that regularly update their entries with a better
search engine position. Knowing this fact, make it a point to
update your content by effectuating a change in your website�s source
code (because search engine crawlers read the source code instead of
your website itself).
* Use synonym type keywords in your content that relate to your main keyword. This is an LSI tactic that has proven to help search engines really know that your sites keywords are what they really are.
