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Improving Your Web Site Link Popularity
There are many
aspects to search engine optimization that are not immediately
visible. Among these factors are one-way inbound links to your
website. The number of one-way inbound links, or links displayed
in other websites that point to our homepage, is called link
popularity. The more links that point to your pages, the higher
your web site link popularity is. The higher your web site link
popularity, the better it would place in search engine results.
It is important to note before we
proceed however, that getting one-way incoming links to your web site
is the preferred linking strategy. Reciprocal linking done
incorrectly could be penalized by the search engines.
Additionally, link farms should be avoided. Link farms are
websites that solely exist to display the links of other sites - stay
away from them. One of the best resources to get a step by step method for backlinks is the ebook Power Linking
by Jack Humphrey. It goes into great detail about how you can
methodically achieve Link Popularity by getting backlinks and shows you
exactly how to go about doing so.
There are many ways available that
would allow you to acquire incoming links to improve link
popularity. Let us take a look at seven of them.
1. Manual submission. This is
both the easiest and the hardest way of gaining those inbound
links. Easiest because all you have to do is to submit your
website to web pages that allow the same. Hardest because you
have to look for these pages first. But here's some good
news. You could use the free tool at Search Engine Optimization Tools to help you find those websites that would allow you to add your links. Just enter your keyword/theme in the form below. This would save you countless hours!
2. Article Marketing.
You could write an article related to the subject of your
website. For each article you finish, include a resource box
where you could briefly introduce yourself. In this resource box,
include a link to your website. Now submit the said article to
the hundreds of article directories in the World Wide Web. The
result? Hundreds of incoming links from each of the articles
directories you have chosen.
The most powerful and real easy way to get a lot of backlinks to your site is to use what is called the Unique Article Wizard. This is a service that will take your three articles (same article but worded differently) and "realign" them to form hundreds (depending on the number of paragraphs in your articles) of unique articles that the service then submits to over 700 article directories. See the power in this? Your original article becomes several hundred articles distributed to article directories. Now you've got backlinks! But wait! Now webmasters come by the article directories and pull your articles from those directories and include them on their own sites. Even more backlinks! Take a look at this article marketing strategy and your rankings and link popularity will thank you!
3. Forum marketing. You could
also become a member in online communities, forums or newsgroups
devoted to the subject that your website is catering to. You
shall be allotted a signature box where you could put a link to your
website. For every post you make, your signature box would
appear. If you make a thousand posts on different threads, you'll
have a thousand incoming links for your website.
4. Create blogs.
Blogs are very easy to set up, and publishing your entries would be a
breeze. Blogs are also free. Simply include a link to your
website in your entries. This would give your link popularity an
instant boost.
5. Provide testimonials for other
people. Online businessmen are always in search of positive
testimonials for their products. You could give them some glowing
reviews, and as a matter of courtesy, they would allow you to include a
link to your website below your recommendation.
6. Build relationships with other
webmasters. By being friends with other website owners, you would be
able to score some spots on their pages where your links could be
displayed. This would be easy, and it would be free.
7. Provide good, quality, original
content. People would flock to your website because of the
information you would share. If you have premium information
presented in an interesting manner, some of your visitors would
naturally link to your website to inform their own visitors about the
gems that can be found in your pages. It is important, therefore,
that you should invest in really good content.
Many people say that in this day
and age, incoming links are almost impossible to garner. Well,
with these seven super strategies, you would be able to get the inbound
links that your website would need and the net benefit for you is improved link popularity.