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Advantages of Blog Trackbacks
First of all, what is a blog trackback? A trackback is a type of blog
feature that is used to associate blog posts on different blogs - or a
way to notify a website or another blog that you have published an
entry that references it. The result of this is that two or more
different blogs are able to share readers.
The description above is a little hard to fathom so here is an
example. Say you just posted an article to your blog about Pit Bull dog
training. Now, as you are surfing the internet, you run across a
similar or related post on another blog. So, you could use the
trackback feature to notify the person who posted the other post about
Pit Bulls that there is a similar post on your blog.
When your trackback, which is the permalink to your post, appears
on the other blog's post, that blog's readers find out that you have
something to say about Pit Bulls and may even pay your blog a visit to
find out more.
In order to create a trackback, you have to get the trackback URL
from the post where you want to send your trackback notification. It
will be shown on the blog as a Trackback URL or possibly a Permalink.
Once you have found it, copy the URL into the correct place in your
blog's post. Your blog software will have some notation like Trackback
URL identified for where the Trackback URL would go.
Once you have done this, save and republish your blog. Your blog
software will automatically send the Trackback ping to the target
blog's post. So now your trackback, which is the permalink to your
post, will be listed on the other blog's post after that blog owner has
approved it.
The trackback feature works by actually sending a ping from your
blog to the blog you are trackbacking to notify them of your post. This
also causes your post to be listed on the other blog, after it has been
approved of course.
Trackbacks should be used to elaborate on or add to a related post.
So if your post is on Pit Bulls, your trackback on another blog should
also be about that related subject and not one like pet care in general
or something like that. Blog comments can be used for posting non
specific comments on blogs where trackbacks are topic related specific
posts.
You may have noticed that by trackbacking you are essentially
placing your link (permalink) on another blog, which creates a backlink
to your blog. For this reason, when you set up your blog, modify the
permalink structure to be more search engine friendly. This can be done
a few different ways, but you want a structure that ends up having
keywords in it as opposed to having more dynamic looking links.
By having the backlinks to your blog and by having them relevant to
the content of your blog, you now have the ability of improving your
blog's page rank. Those backlinks will strengthen both your link
popularity and your link relevancy which will bring your blog more
organic search engine traffic.
It should be noted that trackbacks should be used with care and not used as methods for spamming other people's blogs.
